AstroPay,
the international payments provider, has announced that it will maintain its
principal partnership with Wolverhampton Wanderers Football Club (Wolves) into
the 2023/2024 Premier League season.
AstroPay
and Wolves Continue Cooperation
According
to the press release, the partnership, which began in August 2021, has seen
AstroPay rise to the top tier of club sponsors in the 2022/2023 campaign. The
company’s collaboration with Wolves has been marked by a series of fan-focused
initiatives over the last two seasons. These have included various prize
giveaways and unique fan experiences.
In Spring
2023, AstroPay also presented the Wolves debit card. This new feature allowed
fans to receive cashback on purchases made in the club store, in addition to
other rewards and bonuses. As part of the ongoing partnership, AstroPay will
further embed its services within the club, allowing fans to use AstroPay at
the checkout of Wolves’ online store.
AstroPay’s
branding will remain a central feature on Wolves’ attire in the coming season,
featuring on the front of the men’s, women’s, and under-23 teams’ kits. The
branding will also adorn a full range of replica kits across all age groups,
symbolizing the enduring partnership.
“Our
enduring partnership with this club has solidified us as an integral part of
the Wolves family. With an impressive track record of 13 major trophies, this
collaboration aligns perfectly with our growth strategy, particularly in
expanding our presence in the European market,” Carolina Gama, the VP of
Marketing at AstroPay, commented.
Russell
Jones, General Manager for Marketing and Commercial Growth at Wolves, also
shared his excitement about the partnership’s extension. “We are thrilled
to have AstroPay as part of the pack once again for the 23/24 season,”
Jones commented.
Jones
further mentioned that the club will continue to collaborate with AstroPay to
provide prizes and experiences for their dedicated fanbase in the upcoming
season. He also hinted at the introduction of new AstroPay products.
In the
past, Wolves have collaborated with other financial firms. In 2018, crypto
exchange CoinDeal got its logo on the match kit, while retail broker Trade
Nation became the club’s official FX trading partner.
Financial
Firms Promote Through Sport
Football is
incredibly popular among FX/CFD brokers and financial firms, allowing them to
promote brand awareness among a wide audience. Last week, Plus500 also extended
its sponsorship agreement with the Swiss football club, BSC Young Boys, for two
more seasons.
Meanwhile,
in May, Axi (formerly Axi-Trader), an Australian retail broker, entered into an
agreement with the Brazilian sports club, Esporte Club Bahia. The firm aims to
expand its presence in the Latin American markets through this sponsorship.
In
contrast, the April agreement of RoboMarkets with BMW M Motorsport shows that
brokers are not limited to football sponsorship deals only. The company
extended its cooperation, which has been ongoing since 2019, for the DTM 2023
Season.
This article was written by Damian Chmiel at www.financemagnates.com.
