PrestaShop, a provider of e-commerce solutions, has
partnered with Mastercard to introduce Click to Pay, a payment solution aimed
at streamlining the online payment experience for consumers across Europe
amidst the rapid digitalization of financial services.
Transaction Efficiency while Ensuring Security and
Accessibility
Click to Pay offers consumers a payment process,
eliminating the need for manual entry of card details or password retrieval. By
securely centralizing payment information in a single profile, it facilitates
the convenient management of payment methods.
Adhering to EMVCo standards and supported by major bank card
networks, Click to Pay prioritizes international interoperability and the
secure acceptance of payments. Its implementation reduces cart abandonment
rates, thereby optimizing user experience. It increases transaction security
through the utilization of tokenization.
“With Click to Pay, we are delivering a tangible response to
consumer and merchant demands for faster and safer transactions. This
technology represents a significant step forward in the future of digital
payments, where efficiency and security go hand in hand,” said Valerie Nowak,
the Executive Vice President, Product and Innovation, Mastercard Europe.
.@Mastercard and PrestaShop Join Forces to Revolutionize Online Payments with Click to Pay.Read more: https://t.co/shqAIHitOV#payments #fintech #finance #FinancialIT
— Financial IT (@financialit_net) April 29, 2024
Tokenization: Integral Aspect of Click to Pay Payment
Solution
Tokenization, a key feature of Click to Pay, transforms
sensitive card details into non-sensitive tokens, ensuring the protection of
personal information during transactions.
Initially available to merchants in France, Spain, Italy,
and the United Kingdom utilizing the PrestaShop platform, Click to Pay
integration will progressively extend to additional European and international
markets, enhancing the accessibility and utility of this innovative payment
solution.
“We are proud to enable our merchants to benefit from Click
to Pay, a technology that represents the future of online transactions. Our
partnership with Mastercard reflects our joint commitment to innovate and
continually enhance the experience for both merchants and consumers,” added
Eric Senechal, the Managing Director, PrestaShop.
This article was written by Tareq Sikder at www.financemagnates.com.
