Saxo Bank
announced today (Wednesday) that the position of Head of Go-to-Market for MENA,
the UK, and Switzerland has been filled by Tara Tyan. Tyan brings extensive
experience in retail investment and contracts for difference (CFDs) industries.
Tyan Appointed as Head of
Go-to-Market at Saxo Bank
Tyan has
been associated with Saxo Bank since 2018 when she took the Regional Head of
Marketing role. Since June, she has been serving as the Interim Global Head of
Go-to-Market and has now officially been appointed as the head of this division
for the MENA region, the UK, and Switzerland.
“I’m
happy to share that I’m starting a new position as Head of Go-to-Market for
MENA, UK & Switzerland at Saxo Bank,” Tyan commented on her social
media.
The new
Head of Go-to-Market has over eighteen years of professional experience and a
decade of direct experience in the FX/CFD industry. Interestingly, this is her
second stint with Saxo Bank. She first joined the company for two years in June
2015 as the Marketing Manager for the MENA region.
Prior to
this, she worked as the Global Events Manager for FxPro and the Regional
Marketing Manager for Easy Forex. During a year-long break from Saxo Bank, she
served as the Senior Marketing Manager at Equiti.com and the Marketing Director
at JM Financial Brokerage.
Saxo’s Million Clients and
$100 Billion in Assets
Saxo Bank
recently revealed that it has crossed the $100 billion mark in total assets, a
significant landmark in the institution’s trajectory. This achievement comes
even as the bank navigates a complex macroeconomic landscape, underscoring its
resilience and growth in both client deposits and numbers. The bank took over
25 years to accumulate $20 billion in client assets but managed to multiply
this figure fivefold to surpass $100 billion in just half a decade.
Concurrently,
the bank has set another record by supporting more than one million clients on
its platform, reflecting a broader global trend of individuals taking more
control over their financial investments.
Kim
Fournais, the Founder and CEO of Saxo Bank, highlighted that reaching this
milestone demonstrates the bank’s capability to sustain its expanding customer
base and steer through turbulent markets.
However,
according to the latest trading volume report, Saxo Bank experienced a 5.5%
month-over-month decrease in forex trading in July, with volumes falling to
$112.9 billion from $119.5 billion in the preceding month. This also marked a
slight 2.5% year-over-year decline in FX demand.
This article was written by Damian Chmiel at www.financemagnates.com.
