The Women’s
World Cup begins on 20 July 2023. eToro, a social trading platform, is looking
to take advantage of the heightened interest in football during this time,
announcing sponsorship deals with four UK football clubs.
Among the clubs
mentioned are Arsenal, Crystal Palace, Everton, and West Ham, which all compete
in the top tier of women’s and men’s leagues.
eToro Signs Sponsorship
Deals with Four Football Clubs
The
sponsorship deal with these teams pertains to the upcoming season and is not
limited only to women’s squads, but also includes men’s teams. However, eToro
has clearly indicated in its press release that it wants to increase its
presence in women’s sports, especially in the Women’s Super League (WSL).
eToro hopes
this move will allow to reach the growing group of female retail investors.
Their share in the overall client base has surged during the pandemic to a
record high of 33%. Moreover, the Women’s World Cup 2019 final drew a record audience of 540 million. Organizers predict that this record
will be broken again this year.
“Football
and investing have traditionally been male dominated activities but in the last
few years, this has been turned on its head,” Stephanie Wilks-Wiffen, the
Director of Marketing at eToro, commented.
? Everton Football Club have today announced a new agreement with trading and investing platform eToro, which sees them become the Club’s Official Trading Partner. #EFC pic.twitter.com/vkC1eLkQcG
— TheMightyBlues (@MightyBluesYT) July 5, 2023
Arsenal,
Crystal Palace, Everton, and West Ham will provide eToro with advertising space
around their stadiums. The company also wants to engage in events that build
brand awareness among sports fans.
“With
the explosion of women’s football, and the growing number of female retail
investors, it makes complete sense for eToro to have a presence at women’s
games, where we can support the continued growth of this sporting community,” Wilks-Wiffen added.
eToro is
not only increasing its engagement in women’s sports, but also in British
sports in general. The company recently partnered with Premiership Rugby, an
English professional rugby union league.
eToro Actively Engages in
Football Sponsorship
For eToro,
the latest sponsorship deal is not its first venture into football or with
British football clubs. Nearly two years ago, eToro partnered with Arsenal,
expanding its global portfolio of sports relationships. The sponsorship
agreement has been extended for another season, including the women’s team.
“Our
extended partnership with eToro is another strong indicator of growth in
women’s football and our continued investment to make the game a strong
proposition for our partners,” commented Juliet Slot, the Chief Commercial
Officer at Arsenal.
eToro
recently partnered with the Dutch football club AZ Alkmaar, and its current
number of sponsored teams nearly reaches 20. In 2020, the company added almost
simultaneously as many as 12 teams to the list of sponsored entities.
The social
trading titan is also expanding its range of interests to other sports. Proof
of this is the first sponsorship deal in basketball with the Spanish club
Baskonia.
This article was written by Damian Chmiel at www.financemagnates.com.
