Privacy-focused, Brave browser, is now in a partnership with TAP Network, a rewards-as-a-service (RaaS) platform, in a bid to increase the number of merchants and brands who redeem BAT tokens to real life gift cards and rewards.
Brave Browser currently serves over 12 million monthly users and over 440K verified publishers with privacy enhanced advertisement rewards. TAP will add to the vast network with users able to redeem BAT for vouchers and gift cards from over 250,000 top brands and merchant connected on its network. The Press release on March 10 says,
“The collaboration makes token utility redemption a reality for Brave users, and connects brands with an engaged consumer audience while respecting their privacy.”
Users on the Brave network gain BAT token rewards by interacting with advertisements but unlike other browsers, the Brave browser maintains privacy of users’ information. Furthermore, Brave employs a 70-30% revenue share with users and verified publishers getting the lion’s share.
Over the past, users have had problems in cashing out or redeeming their BAT tokens by either having limited or undesirable choice. By partnering with TAP, users on Brave will now have a wide variety of options from the 250,000+ merchants and brand partners in travel, dining, entertainment and e-commerce. The Co-founder and CEO of TAP Network said,
“BAT represents a fundamental shift where consumers are rewarded for their attention, and TAP is excited to connect our network of trusted brands to the Brave ecosystem, and provide real world redemption utility to BAT users beyond those offered by any other digital tokens.”
Through this partnership with TAP, Brave users in the United States can redeem these earned tokens for gift cards from hundreds of top national brands including American Airlines, Delta, Starbucks, Domino’s, Uber, Xbox, Playstation, Apple, Walmart, and a vast number of top merchants and brands. Notwithstanding, users on the Brave browser will be able to donate to various global and domestic charities including Red Cross, Habitat and WWF.
Speaking on the partnership Co-founder and CEO of Brave, Brendan Eich, believes the two companies share a vision to build an efficient and convenient platform for the users. He further said,
“The relationship between consumers and advertisers on the Web is broken. Consumers get tracked and exploited while advertisers follow them around the web with complete disregard for privacy.”
